Luxuria Lifestyle review on Edward James London

Luxury, 5 star service, cutting edge techniques.  These are all things I could spend time writing about Edward James Salon, and believe me, it would be quite rightly so.

It would be enough in itself to tell you about their work on the recent Chanel makeup launch in London, Brides magazine shoot at the Ritz, or that they were the official stylists for the BAFTA awards this May perhaps. But outstanding accolades that they are, I’ll leave all that here, because this isn’t, in my mind, what sets them heads and shoulders (pardon the pun) above the rest of the hairdressing industry.  What does, is that this salon has a beating heart, a soul, and the sort of timeless island vibe that you can relax and get lost in.  This place is a holiday.

This place is therapy.

If the exotic aromas of the Aveda flower and plant based essences don’t begin to unwind your mind on arrival, or falling into the plump, colour-pop cushions in reception doesn’t instantly lighten your London burden, then the light-hearted banter and soothing energy of the “hair therapists” will have you melting into your salon chair like warm caramel in minutes.

My “Therapist” for the afternoon was Tolomani. Warm, charismatic and with enough cheeky banter to keep me from falling into a relaxation induced coma, he set about transforming my frazzled brassy barnet into creamy glossy locks with an attentiveness unmatched by any other salon I’ve been to.

My hair had previously been dip-dyed and was looking tired to say the least.  After careful questioning about my hair rituals, likes, and dislikes we settled on “balayage’. For those not in the know, this is a great technique for giving that “sunkissed” effect.. Hand painting the bleach where the sun catches the light and blending it toward the root to give a natural, soft “grown out” look. Having dark skin and dark coarse hair, this could have been risky, but being a true craftsman, Tolomani chose caramel and creamy shades to enhance my complexion, and an Olaplex repairing treatment ensured the end result was as glossy as the magazine I was reading.

“I think someone’s going out on the town tonight!” Tolomani winked as he tweaked my polished blow-dry.  Recharged and with hair like this?  He was definitely right!

Edward James promises “beautiful and bespoke” hair every time, and they certainly deliver.  Not only was my Balayage perfectly tailored to suit my complexion, and cut to suit my lifestyle, the experience was tailored to suit my mood. That’s a TRULY exceptional service.

So if you’re in need of a break, some down time or just want to relive that “holiday feeling”, pop into Edward James on Northcote road, let the team take the weight off your shoulders and give you photo-shoot hair to boot.  All that’s missing is the sand between your toes.

(Thank you so, so much Tolomani. You are my hair hero).

Written by Luxuria Lifestyle UK’s Leo West

Wonderful review by

A wonderful write up about our salon by, a website aimed at providing an up-to-date and easily accessible source to unearth hidden gems in style capitals around the world.

“Hurrah for British Summer. Tropical storms one minute, not a cloud in the sky the next. Along with the daily dilemma of what to wear and how to avoid looking like a drowned rat in front of your boss / date / client, is the issue of how to tame your locks in such bizarrely extreme conditions. Enter the British Blow-dry, a more natural and purse-friendly twist on its Brazilian namesake.

As someone with wildly wavy and unruly locks I first caved in to the Brazilian treatment last year. The process was lengthy and costly and whilst I loved the sleek shiny finish and the endless hours it saved me blow-drying it myself, the completely flat roots and poker-straight look didn’t feel very me. I’m not a poker straight kind of girl. So when I heard about VIP hair stylist Edward James’ take on the treatment, an innovation so successful that’s he patented it, it didn’t take much convincing for me to give it a try.

As well as running two top-end Aveda salons in Clapham and Putney, Edward tends to the tresses of VIPs from stage and screen, counting Cara Delevigne, Stella McCartney and the Duchess of York amongst his clients. He developed the British Blow-dry for women who want to calm frizz without losing any of the hair’s natural volume, the most common complaint from those who’ve had the Brazilian. Unlike that version, the British Blow-dry doesn’t involve keratin being applied to every strand of hair but specifically to areas of the hair that are unmanageable. Hence the treatment is far quicker and after a heavenly head, neck and shoulder massage upon arrival at the salon it was all rather relaxing too.

Twenty minutes after having the treatment applied my hair was ready to be blow-dried and the conditioning effects were immediately obvious, my hair was silky smooth but still had bounce. The other real upside to the British Blow-dry is that hair looks great the moment it’s finished and can be washed just 24-hours later, a relief to anyone who’s previously had the Brazilian and had to hide indoors for three days afterwards to allow it to set without kinks.

Three weeks on and my hair is still glossy, smooth and manageable but without losing it’s trademark wave. I’m all set for British Summer… whatever that might entail.”

Edward James London ‘Over The Moon’ by wins at the FSB London Business Awards

Congratulations are in order for Aveda salon, Edward James London, after their recent win at the Federation of Small Businesses Business Awards 2014. The salon took home wins in the Service Excellence and the Overall County Winner categories, in addition to being named a finalist in the Training & Development category at the ceremony at the Pullman Hotel in St Pancras, London on Saturday 19th July.

Head Judge & Regional Chairman, Steve Warwick said “The proposal read so well that it was up there with a Spielberg review. You just wanted to keep on reading.”

“We are still flying from the results! We’re over the moon that our team have been recognised for everything they do for our guests, their team members and the business. We are very blessed to have an incredible team that provide such outstanding excellence in guest care. The acknowledgement from such a prestigious awards ceremony only encourages us to move onto greater heights and enhance every aspect of our young business.”

The FSB is described as“The UK’s largest campaigning pressure group promoting and protecting the interests of the self-employed and owners of small firms. Formed in 1974, it now has 200,000 members across 33 regions and 194 branches.” FSB London Business Awards were open to businesses of all industries.

Edward James London WINS at the Wandsworth Business Awards

The Management team are delighted to announce that Edward James London won the coveted Wandsworth Business Award for “Best New Business” at the award ceremony last night. The salon was also highly commended in the “Business of the Year” category. Edward, salon owner and creative director praised his dedicated and hard working team for their continued support and spoke of his fantastic and loyal guests who made the award – and the growing business – a reality.

For more information visit Wandsworth Business Awards.

Edward James London – Finalist in Wandsworth Business Awards

The team at Edward James London are delighted to receive the news that they have been shortlisted as finalists in the Wandsworth Business Awards, in the category “Best New Business”.

Edward, business owner and Creative Director said, “thank-you to our amazing team for all their hard work, and of course to our fabulous clients and local business partners for making this dream (almost) a reality!”

The awards ceremony is due to take place in London in November, so keep in touch for more details when the winners are announced.