Shine Shine Shine: Launching the Top Coat Glossing treatment | Edward James London

Shine Shine Shine: Launching the Top Coat Glossing treatment

Shine Shine Shine: Launching the Top Coat Glossing treatment

by ejlondon_admin on September 8, 2015 in Care and Advice

The latest trend to hit the catwalks is shine- not just a little, but uber, mega-watt, glassy, brand-spanking-new shine. We are of course referring to the amazing hair on the models parading themselves and flicking their glossy must-have accessory.

So, it got us thinking at Edward James Salons – how can us mere mortals
compete with this kind of hair perfection? Well, it turns out there is a bit of cheating going and we want to share it with you. Shampoo & conditioner? It will only do so much to get your hair in top shape.

Brazillian blowdry? It will smooth the hair, but will not add the same level of gloss that more modern treatments can achieve. Since the introduction of treatments like Olaplex hit the market, a system that strengthens and ads shine to the hair, shiney healthy hair is becoming more commonplace. But what if you want a more natural alternative?

A more natural version developed by Edward James is the Top Coat, which is designed to create hair perfection by adding shine, moisture and hydration, which lasts up to 6 weeks. The treatment adds protein bonds to the hair initially, followed by lots of natural oils and more proteins. The treatment takes an hour to carry out, is 99% naturally derived and can be used as frequently as you like. The treatment can be used as a topping for any colour service to add extra shine and gloss.

For more information email us on bookings at edwardjameslondon dot com or call 0207 223 6225.