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Smoothing & Texturising Menu

Whether you are looking to banish frizz, reduce curl or eliminate unwanted texture in your hair completely, our hair texture treatments will allow you to manage your hair more easily. 

To find out which re-texturising system will best suit your needs, please book in for a complimentary consultation.

Retexturing

EdwardNatalieCreative DirectorSalon DirectorSenior StylistSalon StylistAssociate Stylist
British Blow Dry£182£168£142£131£121£105£95
Brazilian Blow Dry£292£273£257£236£215£184£168

The Brazilian Blowdry

The Brazilian Blowdry is a semi-permanent method of smoothing and improving the condition of your hair to make it more manageable. It works by infusing the hair with keratin – a protein that occurs naturally in the hair – to help fight frizz and keep hair looking sleek and healthy.

Your hair is washed and rough dried, following which the keratin treatment is gradually heated into the hair over a period of 30 minutes to an hour, allowing the product to bond gently to your hair strands. The keratin treatment is the heat sealed into the hair. The results usually last between two and three months, during which time you should find your hair looks noticeably rejuvenated and feels smoother and more manageable.  Our keratin formula will remove frizz and reduce tight curl, but will not leave hair poker straight or flat. If you want a poker straight result you would be better to consider a permanent straightening treatment.

Our Brazilian Blowdry can be carried out on the same day as a colour service and will also help to prevent colour fading.

The treatment requires a patch test 48 hours before the treatment (this is standard for all of our technical services). Hair can be washed 24 hours after the treatment and you will be provided with a guide to managing your newly treated hair to extend the life of the treatment as long as possible. The treatment takes approximately 90 minutes to two hours.

 

The British Blowdry

The British Blowdry, which has been designed and trademarked by Edward James Salons, is a smoothing system designed to fight dreaded hair frizz and add lustrous shine to the hair without losing body.

The two-step process initially adds shine to all of the hair strands from root to tip using a glossing treatment containing a sunflower, jojoba and castor oil complex before the de-frizzing stage takes place. A unique keratin complex is applied in a particular way to smooth the cuticle of the hair where needed and can be tailored to your specific hair texture and needs. For coarser hair textures or for damaged or brittle hair, a different keratin complex is used, which adds more natural oils to the hair cuticle. On combination hair (fine and frizzy), the treatment can also be tailored to produce perfect smooth hair results while still retaining body.

The treatment takes approximately 90 minutes. It requires a patch test 48 hours prior (this is standard for all of our technical services). Hair can be washed 24 hours after the treatment and you will be provided with a guide to managing your newly treated hair to extend the life of the treatment as long as possible. The treatment will last between 2 and 3 months.

All services and stylist levels are subject to availability

* please note, all prices stated are starting prices and will depend on length and density of natural hair

** please note, prices are only valid Monday – to Friday. Full service price is charged on weekends